In today’s highly competitive environment, it is important to take care to remain visible in the overflow of information. Hotels sometimes have problems with room occupancy. There can be many reasons for this, but those who actively and regularly promote their services online are more likely to succeed. It is important to cover more than just one website, but also to be visible on social media and actively promote the hotel. Let us tell you what are the most effective ways of promoting a hotel today.
Own site
It is a prerequisite for a successful hotel business to have a user-friendly website. Attracting new customers through conveniently packaged information, colourful pictures and great deals is an important part of success. The attractiveness of the design and quality of the content must be tailored entirely to the business.
In order to attract the attention of old and new customers alike, care must be taken with the look and feel of the content. The target audience will stop their attention where they are more comfortable to take action and where the structure of the information is clear.
A number of points need to be met for good usability design:
- A logical and well-structured website. The user should be able to find the information they need instantly by navigating through the relevant sections. Navigation should be clear and concise.
- Colour design. Designers advise not to make the homepage too flashy. Brightness can be increased in different tabs to attract attention.
- Adapting the website for mobile devices. Fulfilling this condition will greatly expand the range of potential customers. That is, it is important not only to attract an audience within a specific strategy, but also to have a long-term plan that will cover other options.
Website search engine optimisation
The keywords that users use to find the information they want are an important part of good promotion. The more keywords involved, the more target audiences will reach the page and, consequently, the number of reservations from an official source will increase.
For search engine optimisation, you need to do:
- Competitor analysis;
- a technical audit that fixes problems sorting the site in search engines;
- Usability in the form of maintaining efficiency, memorability, orientation, security and satisfaction;
- Developing semantics to increase the reach of the target audience;
- internal optimisation for comprehensive website promotion.
Adding a Google company
An important action is the registration of the site in search engine services. The hotel’s placement on Yandex.Maps, Google and 2GIS will bring in a lot of revenue, as interested users will actively navigate through these channels to find out more about certain information. It is important to make sure that their request is satisfied as much as possible. To that end, they also think about user-friendly design and maximum clickability of the right tabs.
Hotel promotion methods such as adding a company to Google have the aim of creating a successful company in order to add the necessary information to the search engine’s ranking. It is possible to be added to these services completely free of charge. To do so, you follow a step-by-step authorisation in the system and increase the visibility of the card, which contains key information. This includes the hotel’s opening hours, list of services, contacts and social media links.
The important point is to create high-quality images and photos that will not only interest the potential customer of the service, but will also attract the passing customer who cares about the offer. Completeness of the card is a sure step towards increasing reach, conversions and views.
Google.Adwords
Google.Adwords is a type of contextual advertising that is available to users in search when they enter their queries. Its essence is to present services that people are interested in. Such advertising attracts a sufficient percentage of the target audience to the hotel’s website who are interested in the service offered. This percentage of attracted people is more likely to book a room, contact a manager or sign up for updates through a newsletter or promotions.
Advertisers have to pay the cost of Google.Adwords each time a user clicks on an ad. But there are set-up options that involve paying for contextual advertising per impression or conversion. The advantages of setting up contextual advertising are great: it appears exactly when the user searches for the service they want.
Social media
Targeted advertising on social media has great benefits. It is a mechanism for identifying a target audience and successfully promoting services. Facebook, Telegram and Instagram are good and profitable platforms.
If you take Facebook, advertisements are formed in the form of handy banners that pop up in the feed. These can be photos or videos of different content, which clearly and concisely state the offer. On Instagram, for example, the focus should be on collaborating with bloggers. Regardless of how many subscribers a blogger has, a smart social network feed can send ads to anyone interested without any problems.
The most important thing to know about hotel promotion is that you should not stop at promoting your services in only one niche of the internet space. It is necessary to use as many platforms as possible where potential customers can be found. It is also important to consider ways and methods of promotion: SEO-optimization, SMM strategies, making the right semantic core, promotion in social networks and quality advertising. The wider the reach of the audience, the more numbers will be booked and profits will increase significantly.